2-3. ? When a person watches a television movie or listens to a compact disc, it is reasonably clear that the prime purpose of the communication is entertainment. Television news shows might be watched to gain information, but the television stations are well aware of the importance of presenting news in an entertaining fashion. Are television news and newspaper reporting really just other forms of entertainment? You might argue that listening to the radio in the morning to check traffic conditions is information gathering. Calling a travel agent to make an airline reservation clearly is an example of using the telephone as an information tool. But talking by telephone for hours with a distant friend is an entertaining way to keep in contact and exchange information of what is happening.
multi-purpose nature of communication various ways of gaining new information side effects of passive media consumption role of mass media in providing entertainment telephone as a primary means of communication
ܾ 1. reasonably , prime ֵ purpose communication Ŀ´̼, ǻ entertainment 2. gain information TV stations Ƽ ۱ be aware of ~ ˰ ִ present ϴ entertaining ſ ִ fashion 3. reporting form entertainment 4. argue ϴ condition Ȳ gathering 5. travel agent airline װ reservation tool 6. distant ָ ִ keep in contact ϴ exchange ȯϴ
multi-purpose nature of communication Ŀ´̼ ٸ various ways of gaining new information ο پ side effects of passive media consumption ̵ Һ ۿ role of mass media in providing entertainment ü telephone as a primary means of communication Ŀ´̼ ֿ μ ȭ
2-3 : Ŀ´̼ ٸ
❶ When a person watches a television movie / or listens to a compact disc, / it is reasonably clear / that the prime purpose of the communication / is entertainment.
[] ڷ ȭ ûϰų / Ʈũ , / Ȯϴ / Ŀ´̼ ֵ ̶ . [ؼ] ڷ ȭ ûϰų Ʈũ , Ŀ´̼ ֵ ̶ Ȯϴ. [ܾ] reasonably , prime ֵ purpose communication Ŀ´̼, ǻ entertainment
❷ Television news shows / might be watched to gain information, / but the television stations are well aware of the importance of presenting news / in an entertaining fashion.
[] ڷ / û , / / ڷ ۱ / ϴ ߿伺 ˰ ִ / ſ ִ . [ؼ] ڷ û , ڷ ۱ ſ ִ ϴ ߿伺 ˰ ִ. [ܾ] gain information TV stations Ƽ ۱ be aware of ~ ˰ ִ present ϴ entertaining ſ ִ fashion
❸ Are television news and newspaper reporting / really just other forms of entertainment?
[] ڷ Ź / ٸ ΰ? [ؼ] ڷ Ź ٸ ΰ? [ܾ] reporting form entertainment
❹ You might argue / that listening to the radio in the morning (to check traffic conditions) / is information gathering.
[] / ( Ȳ ϱ ) ħ ûϴ / ̶. [ؼ] Ȳ ϱ ħ ûϴ ̶ . [ܾ] argue ϴ condition Ȳ gathering
❺ Calling a travel agent / to make an airline reservation / clearly is an example / of using the telephone as an information tool.
[] ȭ ϴ / װ ϱ / Ȯ ̴ / ȭ μ ϴ. [ؼ] װ ϱ ȭ ϴ Ȯ ȭ ϴ ̴. [ܾ] travel agent airline װ reservation tool
❻ But talking by telephone for hours / with a distant friend / is an entertaining way / to keep in contact / and exchange information of what is happening.
[] ð ָ ִ ģ ȭ ȭ ϴ / ſ ̴ / 翬 ϰ / Ͼ ִ Ͽ ȯϴ. [ؼ] ð ָ ִ ģ ȭ ȭ ϴ ϰ Ͼ ִ Ͽ ȯϴ ſ ̴. [ܾ] distant ָ ִ keep in contact ϴ exchange ȯϴ
(--EBSؼ) ➄ (A) ־ these things ش(forget) (be forgotten) ϴ. (B) begins Բ and Ǿ ϹǷ, allows ϴ. (C) ־ instructions ƴ memory ̹Ƿ ܼ is ϴ
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